The first thing we notice is a greater willingness to get into debt. This is actually quite logical because new money is about creating wealth. It is reasonable to borrow if we think money is coming down the line for us once our plans come to fruition. There is also an aspect of 'fake it till you make it'. New money thinks it must look rich in order to become rich.
One aspect of 'fake it till you make it' is virtue signaling. New money is insecure and engaged in constant public relations. It is not sufficient to do good- others have to see it too.
The focus of new money is shorter than old. This is because everything must work out in a single lifetime and hopefully while new money is still young.
As I said.. all these things sometimes work out. We have become a nation of shallow self promoters and it would be unwise to neglect this completely.
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