The rich pay less for everything.
The same is true (to a lesser degree) for the wealthy man. The more he is admired by other men the less it costs him to live well.
Luxury and thrift in the City.
Famous faces are given free upgrades on airlines because business class travel is an airborne travel club- and what is the point of being in a club full of people poorer than ourselves? In order to sell overpriced tickets to the many they must give free tickets to the few.
There is no justice.
There is no such thing as 'the price'. 'The price' is a superstition poor people believe in.
Women get free things for being admired by other women. Men get free things for being admired by men.
Retail price is for poor people.