Morrison run a loyalty scheme that offers average benefits for the sector. For a long time it was simply one of those cards I had in my wallet and did not use. Recently I have looked again and discovered there are ways to make Morrison work very well indeed.The first question we must ask is- what is worth buying even without the points? Morrison are particularly good at the following.
They have an excellent in store bakery.
They have in store brands that win awards. I particularly like 'm savers' and 'Morrison the best'. This fits well with my current philosophy of buying the top and the bottom of every range but avoiding the middle.
First we have m savers.
Disinfectant (30p). Toilet block (30p). Soap (42p). Mozzarella (43p). Feta (75p). All of this is very cheap where cheapness will do. I like the smell of the disinfectant for some strange reason. From a marketing point of view the most interesting thing is the packaging. Morrison were the first supermarket to make their value brand visually appealing. Most supermarkets do not want us to choose this option.
This is the premium brand. Pork and Venison Sausages plus Pork and Bramley apple (£4). These are delicious and cheaper than one might think as lean meat does not shrink much in cooking.Further action- get a Morrison card.