Wednesday, 29 June 2016

Page impressions mean nothing.

In order to make money from the Internet we must have people reading our site. This commonly results in site owners bringing traffic to the site by all sorts of dodgy means.

None of this traffic really helps us. Visitors must come to us because they are interested in our message.

We must seek engaged readers.

We may use click-bait titles or misleading search engine optimization but the people we trick into visiting us will not even read what we have written.
A photo posted by Richard Ford ( on

The Goldsmiths Jaguar in the City. Notice the flowers it is eating. The City also has statues to various vegetables. 

Visitors who bookmark our sites and visit because they get value are a different matter altogether. These people have a genuine interest and are worth a hundred people just passing through. We should forget about clicks and concentrate on the value we offer.

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